Yash is a one-man video editing titan based in India that helps businesses and individuals tell their stories through compelling video content. With a passion for visual storytelling & video editing, he is dedicated to helping clients achieve their brand goals through high-quality video production.
Yash Tribe, a video editing business run by a one-man team, was about to start a podcast and needed a creative t-shirt design that would reflect the business’s modern and minimalistic brand while also serving as a logo mark.
The challenge was to come up with something that was different and creative but still aligned with the business’s values and aesthetics.
Research & Planning
To tackle this challenge, I started by researching the latest design trends and analyzing his brand identity & target audience. I wanted to ensure that the t-shirt design would resonate with the business’s existing and potential customers and reflect the brand’s personality and values.
I also looked at other successful t-shirt designs and logos for inspiration and ideas.
Based on my research and analysis, I came up with three typographic concepts for the t-shirt design. Each concept had a different approach and style but all aligned with the business’s modern and minimalistic brand identity.
After presenting the three concepts to Yash (founder, yash tribe) , I received positive feedback on all three but ultimately decided to go with the third concept.
The chosen design features a simple yet powerful graphic of a film reel moulded into letter Y (initial of the brand name) along with patchy modern sticker strip designs.
The design is modern, minimalist, and creative while still serving as a recognizable logo mark for the business.
To ensure the quality of the final product, I suggested him to closely work with a local printer to select the best fabric, ink, and printing technique.