Orijnal Clothing Tm. – Branding

Orijnal is a recently launched Startup in India. It’s a streetwear clothing label providing the one of the best streetwear products such as cool oversized t-shirts & hoodies etc. Primary problem of this project was to create a branding which can reasonate with fashion & speed at the same time. I solved it by designing a wordmark logo (as suggested by the company’s boarding team) and used orange as a pop color to match vibes of the streets.